The Challenge:

As a sponsor of National Outdoor Play Day, Univé is getting the "indoor generation" back on their feet.

 

The idea:

To keep things safe, we asked kids to design their own traffic guardians. Out of 400+ imaginative drawings, we brought the 20 most vibrant designs to life as "Beware of Children" dolls.

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Spotted all across the Netherlands, these playful figures do more than just look good, research shows that drivers instinctively slow down when they see a child’s creativity. We’re turning art into safety to make every street a playground!

 

OOH I OLV I SOCIAL I PR

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Concept: Sjoerd Verbrugge & Stan Severin

Creative execution: Team DEPT®​​

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• 2026 - ADCN Finalist (Outdoor)